SEO report of loringjewelers.com

Loring & Co Fine Jewelry

loringjewelers.com/

We have had the privilege of serving our customers and community as a family owned jewelry store since 1996. We see each and every one of our customers as ...


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : loringjewelers.com/

Character length : 19

Title
Loring & Co Fine Jewelry
Description
We have had the privilege of serving our customers and community as a family owned jewelry store since 1996. We see each and every one of our customers as an extension of our family and it is an honor to be a part of some of the most memorable and important moments of their lives.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Loring & Co. Huntsville, AL Jeweler
description: We have had the privilege of serving our customers and community as a family owned jewelry store since 1996. We see each and every one of our customers as an extension of our family and it is an honor to be a part of some of the most memorable and important moments of their lives.
url: https://loringjewelers.com/
site_name: Loring & Co. Fine Jewelers

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://loringjewelers.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Loring & Co Fine Jewelry

Character length : 28

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
004000
Heading structure in the source code
  • <H3> Latest News & Events
  • <H3> Let’s Keep in Touch!
  • <H3> Call Us (256) 880-1909
  • <H3> Visit Our Store
Word cloud
  • jewelry4
  • engagement3
  • designer2
  • bridal2
  • events2
  • gplus2
  • shop2
  • twitter2
  • facebook2
  • instagram2
  • pinterest2
  • call2
  • news2
Keyword matrix
wordtitledescriptionsheading
jewelry
engagement
designer
bridal
events
gplus
Two Word cloud
  • bridal jewelry2
  • facebook twitter2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.80
Flesch Reading Ease
54.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.00
Dale–Chall Readability
10.00
SMOG Index
9.50
Spache Readibility
5.00
Number of letters
1828
Number of words
357
Number of sentences
77
Average words per sentences
5
Number of syllables
624
Syllables in words
595
Average syllables in words
1.75
Number of words in first three syllables
92
Percentage of word / syllables
25.77
Words not in Dale-Chall easy-word list
237
Words not in Spache easy-word list
110

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 3.2 seconds have passed until the page started to load.
Loading time
16,122 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
42
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://loringjewelers.com/.. /autoptimize_9d333651822171384024a85a1c39...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://loringjewelers.com/wp-includes/js/jquery/jquery.js
  • https://loringjewelers.com/wp-includes/js/jquery/jquery-migrate.min.js
  • https://loringjewelers.com/wp-content/themes/enfold/js/avia-compat.js
  • https://loringjewelers.com/wp-content/themes/enfold/config-woocommerce/woocommerce-mod.js
  • https://loringjewelers.com/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js
  • https://loringjewelers.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js
  • https://loringjewelers.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js
  • https://loringjewelers.com/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js
  • https://loringjewelers.com/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js
  • https://loringjewelers.com/wp-content/themes/enfold/js/avia.js
  • https://loringjewelers.com/wp-content/themes/enfold/js/shortcodes.js
  • https://loringjewelers.com/wp-content/themes/enfold/js/aviapopup/jquery.magnific-popup.min.js
  • https://loringjewelers.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js
  • https://loringjewelers.com/wp-includes/js/mediaelement/wp-mediaelement.min.js
  • https://loringjewelers.com/wp-includes/js/wp-embed.min.js
File size of all javascript files combined
778.06KB
Javascript minifying
You can save 796B (45% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://loringjewelers.com/wp-content/themes/enfold/config-woocommerce/woocommerce-mod.css
  • https://loringjewelers.com/wp-content/themes/enfold/css/grid.css
  • https://loringjewelers.com/wp-content/themes/enfold/css/base.css
  • https://loringjewelers.com/wp-content/themes/enfold/css/layout.css
  • https://loringjewelers.com/wp-content/themes/enfold/css/shortcodes.css
  • https://loringjewelers.com/wp-content/themes/enfold/js/aviapopup/magnific-popup.css
  • https://loringjewelers.com/wp-content/themes/enfold/js/mediaelement/skin-1/mediaelementplayer.css
  • https://loringjewelers.com/wp-content/themes/enfold/css/print.css
  • https://loringjewelers.com/wp-content/uploads/dynamic_avia/enfold.css
  • https://loringjewelers.com/wp-content/themes/enfold/css/custom.css
File size of all css files combined
539.54KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
48.97KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
34
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /195961737637335?v=2.8.30&r=stable20 minutes
https://connect.facebook.net/signals/plugins/identity.js?v=2.8.3020 minutes
https://static.rolex.com/retailers/clock/retailercall.js60 minutes
https://www.google-analytics.com/analytics.js2 hours
https://loringjewelers.com/.. /entypo-fontello.woff?v=32 days

 Speed test – Images

File size of all images combined
1.81MB
Image optimisation
You can save 213.8KB (25% compression) by optimising the images below:

 Website security

IP
65.74.175.233
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H3 : Latest News & Events, ( 1130.078125px from top )

 Typos

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